Marketing Skills

Learn & share techniques, strategies, and experiences on marketing your plasma cut products in this forum.
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Shane Warnick
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Marketing Skills

Post by Shane Warnick »

So, I have to say, this guy must be a hell of a marketing genius. I see this retails for $180, plus shipping. Wait, now for that low price you get all three pieces, cut out of 18g (not that wimpy thin stuff mind you :) ) PLUS you get some big nails to use as stakes (6 of them no doubt). Kudo's to him. I figured some of you might recognize this file, as it was posted here some time ago. I doubt he gets $180 each for them, but if he is getting even $75 each and they are just rusted, and he is selling 500 a year to this company, that ain't bad jack. I keep swinging for something like this to grease the skids, just hasn't happened yet. May never, but I can hope.

http://www.uncommongoods.com/product/se ... -sculpture


Shane
beefy
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Re: Marketing Skills

Post by beefy »

Made by michmetalman

http://www.plasmaspider.com/viewtopic.p ... ent#p75426

I sent a PM to Mich to let him know.

Forgot who it was on here that said he gets each image he creates copyrighted at a cost of $35. Makes you wonder if it's worthwhile doing that for the good ones.

Keith
2500 x 1500 water table
Powermax 1250 & Duramax torch (because of the new $$$$ync system, will buy Thermal Dynamics next)
LinuxCNC
Sheetcam
Alibre Design 3D solid modelling
Coreldraw 2019
Shane Warnick
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Re: Marketing Skills

Post by Shane Warnick »

Yes sir, I have downloaded it and I cut and sell it. I was just pointing out what he is getting for them. I sell the same thing, same size, with 1/2" rods welded on and powder coated for $150. I just wanted to show what some markets will bear, as there seem to be a lot of people that struggle with pricing (I know I did a lot when I first started) and I wanted them to see what you could get for some stuff. Now, I don't know how many they are selling, but if it's half the work for the same profit at the end of the year, I know which boat I want to be in.

As far as who created the design, if you go to the artists web site, a lot of what he sells as "original hand made art" was taken right off of here, or from sign torch files etc. I personally am very up front with people about where my art comes from. I can draw machine parts all day, but would struggle to draw a decent wiener on the bathroom wall with a sharpie. Must be the model is too small :oops: .

We all share, and we all profit from it. As far as the ethics behind some of his marketing, I personally don't agree with it, but it's not my place to judge others. In the end, I will answer for my actions, others will answer for theirs. I don't think anyone can share a file and not think someone else is going to cut it and make money from it. I would like to think we are all just helping each other out (good human nature, we all want to see everyone do well, otherwise why spend so much time on here helping and sharing).

As far as the copyright, I personally think it's only worth as much money as you are willing to spend trying to enforce it. If it was a machine part for some widget that everyone had to have, ok that's one thing. Files that are being shared for free, I don't see it happening.

Stay safe

Shane
wickedinhere
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Re: Marketing Skills

Post by wickedinhere »

Its all about repeat business. When a customer has bought from you before and gets a quality product they have no problem paying your prices because they know they will get a nice piece. If you share on this site you should expect it to be sold for profit. Some customers ask if i actually draw all the signs i sell, I tell them no 90% are bought or downloaded from here and i just add my touches. I try to create pieces that women will want for the house that's where the money is at for me 99% of my customer are women.
beefy
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Re: Marketing Skills

Post by beefy »

Shane Warnick wrote:Yes sir, I have downloaded it and I cut and sell it. I was just pointing out what he is getting for them. I sell the same thing, same size, with 1/2" rods welded on and powder coated for $150. I just wanted to show what some markets will bear, as there seem to be a lot of people that struggle with pricing (I know I did a lot when I first started) and I wanted them to see what you could get for some stuff. Now, I don't know how many they are selling, but if it's half the work for the same profit at the end of the year, I know which boat I want to be in.

As far as who created the design, if you go to the artists web site, a lot of what he sells as "original hand made art" was taken right off of here, or from sign torch files etc. I personally am very up front with people about where my art comes from. I can draw machine parts all day, but would struggle to draw a decent wiener on the bathroom wall with a sharpie. Must be the model is too small :oops: .

We all share, and we all profit from it. As far as the ethics behind some of his marketing, I personally don't agree with it, but it's not my place to judge others. In the end, I will answer for my actions, others will answer for theirs. I don't think anyone can share a file and not think someone else is going to cut it and make money from it. I would like to think we are all just helping each other out (good human nature, we all want to see everyone do well, otherwise why spend so much time on here helping and sharing).

As far as the copyright, I personally think it's only worth as much money as you are willing to spend trying to enforce it. If it was a machine part for some widget that everyone had to have, ok that's one thing. Files that are being shared for free, I don't see it happening.

Stay safe

Shane
Shane (or should I say sir :lol: ),

that seems to be a bit of a lecture you're giving me but I think you've misinterpreted what I was saying. Or perhaps I should have explained it more clearly. I understand fully what you were saying in the opening thread - the high price, no coating, thin material, etc. The reason for me mentioning copyright was not so that nobody can use the file, but as a tool against people that claim to have designed the art themselves. Mich put the file on here for others to use so I'm definitely not saying you or anyone else shouldn't use it. I'd be pretty dumb if I was trying to push that.

However, if I put a file on here to share and some dick implied on his site that he created the file, that would definitely get my back up. If I had a copyright on it I'd use that to try and get him to take the file off his site. If he had a Facebook site or a site with customer feedback it could at least be mentioned on there to discredit the guy.

Keith.
2500 x 1500 water table
Powermax 1250 & Duramax torch (because of the new $$$$ync system, will buy Thermal Dynamics next)
LinuxCNC
Sheetcam
Alibre Design 3D solid modelling
Coreldraw 2019
Shane Warnick
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Re: Marketing Skills

Post by Shane Warnick »

Didn't mean to lecture you, hope you didn't take it the wrong way. I can't believe the stuff some people will try and get by with. Anyways, I wasn't meaning any offense nor did I take any. I just thought you were implying "That file was put on here by xyz and I sent him a PM and he will be along shortly to investigate and get all bent etc and rain hellfire and brimstone down on this guy." Apparently that wasn't the direction you were headed, and I agree, I would be kind of offended if someone took something I made and tried to pass it off as something they created.

Have a great week and stay safe
Shane
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ben de lappe
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Re: Marketing Skills

Post by ben de lappe »

We're all proud of our work, hell we put sweat, blood and tears into the many things we manufacture that basically carry our name and reputation with every sale. That's how we prosper, quality. At least that was the route in which I modeled my business. We all protect our honor and integrity with tenacity, as that's the only way to guarantee our continued success. It's common law of nature that one who places their work upon a pedestal, and rightly so, they defend their reputation with utter tenacity. When others take unwarranted credit for work they clearly did not design, the boom should come down.
beefy
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Re: Marketing Skills

Post by beefy »

Shane Warnick wrote:Didn't mean to lecture you, hope you didn't take it the wrong way. I can't believe the stuff some people will try and get by with. Anyways, I wasn't meaning any offense nor did I take any. I just thought you were implying "That file was put on here by xyz and I sent him a PM and he will be along shortly to investigate and get all bent etc and rain hellfire and brimstone down on this guy." Apparently that wasn't the direction you were headed, and I agree, I would be kind of offended if someone took something I made and tried to pass it off as something they created.

Have a great week and stay safe
Shane
Cheers Shane,

everything is good. It's easy to get crossed wires when there's only the written word and people (i.e. me :D ) don't fully explain themselves. Regarding what you said:
"I just thought you were implying "That file was put on here by xyz and I sent him a PM and he will be along shortly to investigate and get all bent etc and rain hellfire and brimstone down on this guy."
I was just informing Mich about that guy, seeing as Mich created the file, and that farce arty guy with all his BS arty words on his site was claiming design of Michs' work. I just though Mich should know. As far as his reactions goes I thought that's his choice, whether it be a shrug of the shoulders, or rain hellfire on the guy.

As far as my opinion goes however, I do think that guys who claim design of others work should receive a rather nasty reaction, it's quite a low thing to do. Might deter them from doing it in future.

Keith.
2500 x 1500 water table
Powermax 1250 & Duramax torch (because of the new $$$$ync system, will buy Thermal Dynamics next)
LinuxCNC
Sheetcam
Alibre Design 3D solid modelling
Coreldraw 2019
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